How to Build Valid and Organic Backlinks for Your Website?

7 min readDec 13, 2023

Backlinks are links from other websites that point to your website. They are one of the most important factors for ranking your website on search engines like Google and Bing. Backlinks can help you increase your website’s authority, traffic, and credibility. However, not all backlinks are created equal. Some backlinks can be harmful or irrelevant for your website, and can negatively affect your ranking and reputation. Therefore, you need to build valid and organic backlinks that are relevant, high-quality, and natural. In this blog post, let me share with you five tips on how to build valid and organic backlinks for your website, along with some examples and resources.

Tip 1: Create Valuable and Shareable Content

The initial tip for building valid and organic backlinks is to create valuable and shareable content. Content is always the foundation of any successful website, and it is what attracts and engages your audience.

If you create content that is useful, informative, entertaining, or inspiring, you will naturally earn backlinks from other websites that want to share your content with their audience.

For example, if you write a guide on capturing the best shots on your mobile camera, you may get backlinks from other bloggers who find your guide helpful and want to refer to it in their posts. To create valuable and shareable content, you should:

Research your target audience and their needs, interests, and pain points.
Use keywords and topics that are relevant and popular in your niche.
Provide original, in-depth, and accurate information that solves a problem or answers a question.
Use catchy headlines, subheadings, bullet points, images, videos, and other elements to make your content easy to read and scan.
Include a clear call to action and encourage your readers to comment, share, or subscribe to your website.

Tip 2: Guest Post on Relevant and High-Authority Websites

Another effective way is to guest post on relevant and high-authority websites. Guest posting is when you write an article for another website in your niche and include a link back to your website in your author bio or within the content. Guest posting can help you:

Reach a wider and more targeted audience that may be interested in your website.
Establish your expertise and credibility in your niche.
Build relationships and network with other website owners and influencers in your niche.
Generate referral traffic and leads to your website.

To guest post on relevant and high-authority websites, you should,

Identify and make a list of potential websites that accept guest posts in your niche. You can use tools like Google, Bing, or Ahrefs to search for keywords related to your niche and find websites that have guest post guidelines or opportunities.
Pitch your guest post idea to the website owner or editor. You should write a personalized and professional email that introduces yourself, explains why you want to guest post on their website, and proposes a topic and outline for your guest post. You should also include a link to your website and some samples of your previous work.
Write and submit your guest post according to the website’s guidelines and standards. You should write a high-quality and original article that provides value to the website’s audience and matches their tone and style. You should also include a link back to your website in your author bio or within the content, but make sure it is relevant and natural.
Follow up and promote your guest post. You should thank the website owner or editor for publishing your guest post and share it on your social media platforms and email list. You should also respond to any comments or feedback that you receive on your guest post and engage with the website’s audience.

Tip 3: Build Relationships and Network with Other Website Owners and Influencers in Your Niche

A third tip is to build relationships and network with other website owners and influencers in your niche. Relationships and networking are essential for any online business, and they can help you,

Gain exposure and recognition in your niche.
Learn from the experts and get insights and tips on how to improve your website and content.
Collaborate and partner with other website owners and influencers on projects, events, or campaigns that can benefit both parties.
Get referrals and recommendations from other website owners and influencers to their audience and network.

To build relationships and network with other website owners and influencers in your niche, you should,

Follow and interact with them on social media platforms like X (Formerly Twitter), Facebook, Instagram, or LinkedIn. You should comment, like, share, or mention their posts and show your appreciation and support for their work.
Join and participate in online communities and forums related to your niche, such as Reddit, Quora, Facebook groups, or Slack channels. You should answer questions, provide feedback, share your opinions, or offer help to other members and show your expertise and value in your niche.
Reach out and connect with them via email or direct message. You should introduce yourself, compliment their work, ask for their advice, or invite them to collaborate or partner with you on a project, event, or campaign that can benefit both parties.

Tip 4: Use Social Media to Promote Your Content and Website

A fourth tip for building valid and organic backlinks is to use social media to promote your content and website. Social media is a powerful tool for marketing and growing your online presence, and it can help you,

Increase your brand awareness and visibility in your niche.
Drive more traffic and leads to your website.
Boost your social proof and credibility in your niche.
Encourage social sharing and word-of-mouth marketing of your content and website.

To use social media to promote your content and website, you should,

Create and optimize your social media profiles and pages for your website. You should use a consistent and professional username, logo, bio, and link to your website across all your social media platforms.
Share your content and website on your social media platforms regularly and strategically. You should use catchy captions, hashtags, images, videos, and other elements to attract and engage your audience. You should also use tools like Buffer, Hootsuite, or CoSchedule to schedule your posts and optimize your posting times and frequency.
Engage and interact with your audience and network on your social media platforms. You should respond to comments, messages, or mentions that you receive on your posts and show your appreciation and support for your audience and network. You should also comment, like, share, or mention other posts that are relevant and interesting to your niche.

Tip 5: Use Tools and Resources to Find and Monitor Your Backlinks

A fifth tip for building valid and organic backlinks is to use tools and resources to find and monitor your backlinks. Tools and resources can help you,

Discover and analyze your existing backlinks and their quality, relevance, and impact on your website’s ranking and performance.
Identify and fix any issues or problems with your backlinks, such as broken links, spammy links, or low-quality links.
Find and pursue new and potential backlink opportunities from other websites in your niche.
Track and measure your backlink progress and results, and optimize your backlink strategy accordingly.

Some tools and resources that you can use to find and monitor your backlinks are,

Bing Webmaster Tools: This is a free tool from Bing that allows you to submit your website, monitor your website’s health and performance, and access various reports and data, including your backlinks report. You can use this tool to see your total number of backlinks, the domains that link to your website, the anchor texts that are used, and the pages that receive the most backlinks. You can also use this tool to disavow any unwanted or harmful backlinks that you want to remove from your website.
Ahrefs: This is a paid tool that offers a comprehensive and powerful suite of features and functions for SEO and backlink analysis. You can use this tool to see your backlink profile, the domain rating and URL rating of your backlinks, the referring domains and pages, the anchor texts, and the backlink types. You can also use this tool to find new and relevant backlink opportunities from your competitors, your niche, or your keywords. Not only that, but you can also use this tool to monitor your backlink progress and results and get alerts and notifications for any changes or updates.
Moz: This is another paid tool that offers a similar set of features and functions as Ahrefs for SEO and backlink analysis. You can use this tool to see your backlink profile, the domain authority and page authority of your backlinks, the referring domains and pages, the anchor texts, and the backlink types. You can also use this tool to find new and relevant backlink opportunities from your competitors, your niche, or your keywords. Likewise, you can also use this tool to monitor your backlink progress and results and get alerts and notifications for any changes or updates.

Conclusion

Building valid and organic backlinks for your website is not an easy or quick task, but it is a worthwhile and rewarding one. Backlinks can help you improve your website’s ranking, authority, traffic, and credibility, and ultimately grow your online business and success. By following the tips and examples that I have shared in this post, you can start building valid and organic backlinks for your website today. You can also use the tools and resources that I have recommended, find and monitor your backlinks and optimize your backlink strategy. I hope that this post has been helpful and informative for you. If you require any further assistance or feedback, please feel free to drop your comments here.
Meanwhile, here is a quick Recap of all my posts I have done so far on Medium, don’t miss to check them too.

See you all in the next exciting and informative blog post, until that tata and byee byee from Jana.